Orlando Pirates has become the newest partner to endorse the new adidas’ Love Unites campaign, which brings together influential members and allies of the LGBTQ+ community to celebrate the love that connects us all.
The 2021 PRIDE collection for Love Unites tells the story of sport culture in South Africa through the eyes of award-winning fashion designers, Rich Mnisi and Thebe Magugu.
Rich’s collection celebrates the queer personalities that exist in sport today, including dancer.
“In sports, like everyday life, cultivating passion begins with love. As queer athletes leap over stereotypes and break boundaries, let their passion inspire you to wear your heart on your sleeve and stand with pride,” says Thebe.
The 2021 ‘Love Unites’ collection is available now at adidas.co.za and Orlando Pirates store. Follow adidasZA on Instagram using #LoveUnites and #OnceAlways.
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